With the whole world moving to mobile search, it is crucial that your website is 100% mobile friendly. The top Google engineers have hinted that mobile search will surpass desktop search by the end of 2014. Luckily for us, all of the latest CMS platforms comes standard as mobi compatible.
Why mobi? Well, not everyone can afford a laptop or pc, but everyone can afford a R99 Smartphone contract from Vodacom or Cell C. The world is moving to mobile. Don’t fight it, embrace this opportunity. Get a 1st mover advantage for your industry now.
There are many ways to speed up your website and I’m going to share with you our code to simply put into your .htaccess file. Not only does a fast loading website improve your SEO rankings , but it also enhances your user experience.
Copy and paste this code in your wordpress websites and wola!
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddType x-font/otf .otf
AddType x-font/ttf .ttf
AddType x-font/eot .eot
AddType x-font/woff .woff
AddType image/x-icon .ico
AddType image/png .png
“60% of people leave a website if web loading speed is longer than 5 seconds”
When it comes to your website, one needs to define what the purpose of your website is. Is it an information platform, lead generating platform or a ecommerce platform? This is very important to identify the reason of your web presence as to strategically implement call to actions. Every website has a type of goal. Create exciting call to actions for either lead generating or ecommerce sales.
Sometimes the best advice will come from your clients; and it might be in the form of constructive criticism. Listen to your clients as they are the ones keeping your doors open.
Do not be afraid to make changes to your website, which in turn might increase your conversion rates / goals. A simple CTA button or reshuffling of modules on your home page can make a massive difference to conversions. A/B testing never stops. Test your website UI and make improvements accordingly.
This is one of the most important elements! Distinguish yourself from your competition. It’s all about value and credibility. Offer a free trial or a money back guarantee and you will see your leads and sales pouring in. You have 5 seconds to impress you new visitor to your website. Why not convince them of your service or product through quality value propositions.
Many elements get little to no attention, but do not overlook your navigation structure. Not only does breadcrumbs guide your visitors within your website, but is also greatly assist the Googlebot to index your website. Yes, breadcrumbs are good for SEO.
Make your menu tabs clear and to the point. It’s the 1st place clients look at when they feel lost in your website. Adjust your menu bar accordingly or become statistic of a high bounce rate website.
As video platforms such as YouTube are taking over search, it is imperative that your website has a visual strategy on the web. Opening a YouTube account is as simple as saying “YOUTUBE”. Simply link your Google plus account and your YouTube account and you will have a super Google account. Trust me,It’s worth it!
“Did you know that YouTube” is the 2nd biggest search engine in the world. People love videos” Get behind a camera and get your brand on YouTube.
With more than 10 billion websites and blogs on the web, you need to stand out of the crowd. Your brand is unique; do not follow other brands to the max. Create your own distinct brand. Spice up your brand with some humor.
We are all on Facebook! While you are reading this blog your prospective customer is now on Facebook. What makes social media so valuable to marketers is that your ad has a captive audience. Ask your webmaster to implement easy social media buttons on your website for visitors to conveniently share some of their favorite pages on your website.
This simple yet brilliant plug in will let your customers be able to share your page / website on all major social networks. This is how your website goes viral on social media.
Tip : Also create a social profile for your business on LinkedIn, Google Plus, Twitter and Pinterest. Combined users of more than 1 billion!
Set aside a social media campaign budget – Even if it is R500 a month, the return will be worth it.
Do not follow all guidelines on online marketing. Yes, it’s good to have a foundation, but instead of being a sheep that only follows, why not think outside the box and try something different. You might start a #trend. Hint hint.
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